Easter 2009 - website treatment
clothing, apparel, fashionOur audit, carried out between Apr 2nd and Apr 4th, has identified 4 types of website treatment for Easter event
Primary communication – main event: shopping mall Bluewater and Mall of America, department store Selfridges
Primary communication – Easter range, gifts and promotion: strongly communicated in food retailers, Godiva, Fortnum & Mason, Hotel Chocolat, Waitrose, in department store Harrods, in homeware Williams Sonoma, in Books Thalia, in Toys Toys’r’us
Secondary communication – one of events: look at toys retailers Hamleys, department store John Lewis, shopping mall King of Prussia
Secondary communication – Easter range, gifts and promotion: present in food retailer Marks&Spencer, homeware Pottery Barn and Sur La Table, books retailers Barns&Noble, Hugendubel, Borders, department store Karstadt
