Multichannel Retailing

5. Visual merchandising and communication Visual Merchandising Communication (VMC) is one of the quickest and most cost effective ways to improve retail profits. Every m2 of store space has a cost; misuse of that space eats into profit. What's the future of VM and VC? How to capitalize retail experience? Attend our Multichannel Retailing Workshop, Milan, 8-9 May 2012 We provide a range of simple, but highly effective, Best Practice VMC methodologies based on improving sales productivity/m2, final margin, and space utilization. We develop tailored tools to increase customer traffic into and around your store, improving the conversion of visitors to purchasers and increasing transaction values by encouraging multiple sales. We have a very straightforward pragmatic approach. We: Assess... your current VM & Visual Communication standards to identify top priority improvements Create... new and improved in-store Visual Merchandising and Visual Communication strategies together with your team Test... new space allocation, product positioning and store layouts to maximise you sales/m2 productivity levels Formalise... results into your VM "bible" of standards and manuals that can be rolled out across your business