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Return On INvolvement

clothing, apparel, fashion


The growing relevance of communities on brands’ life requires a change in the way companies interact and collaborate with stakeholders. There is a need for new drivers to measure business performance and competitiveness.


Return On INvolvement (ROIn) measures the size of brand’s community compared to turnover. The higher the number of users per income, the higher the attraction of the brand and the viral potential. In the research done on May ‘10 it emerges that comparable businesses have quite different community size.


Brands will quickly climb up toward higher number of user per €’000 of turnover.

Look at the 3 tables below.

steph (24/02/2016 - 13:54)

2016 return on involvement update just released. visit:

nick (23/10/2014 - 12:53)

please note the 2014 ROIN update is available here

julia (07/04/2013 - 12:03)

return on involvement 2013 update available on:

ralf s (01/06/2012 - 10:24)

i've actually found a place where you can download the pdf of it. the doc is called Return On Involvement

soo (28/02/2012 - 11:53)

feb '12 Return On INvolvement update has now been published. On average there is now 1 member of community every €659 of turnover!

emma (27/10/2010 - 13:32)

in 5 months huge increase on community size and return on involvement. Look at updated figures:

steph steph (26/05/2010 - 00:04)

community size is the sum of registered users on main social networks, turnover is ex VAT total multichannel sales. For more details feel free to ask my colleague luca

Marilena (25/05/2010 - 16:00)

Please can you explain the reasearch criteria? How do you identify the community users? And is the turnover referred to the whole sales or only to the web sales? Thanks

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