Return On INvolvement

The growing relevance of communities on brands’ life requires a change in the way companies interact and collaborate with stakeholders. There is a need for new drivers to measure business performance and competitiveness.

 

Return On INvolvement (ROIn) measures the size of brand’s community compared to turnover. The higher the number of users per income, the higher the attraction of the brand and the viral potential.

 

Look at our june 11 release showing a 98% increase on community size

 

Tags: bershka,  burberry,  best practice retailing,  gap,  gucci,  louis vuitton,  prada,  primark,  swarovski,  timberland,  zara,  anthropologie,  adidas,  all saints,  social network,  desigual,  abercrombie,  Return On Involvement,  ROIn,  web2.0,  digital marketing,