Return On INvolvement
The growing relevance of communities on brands’ life requires a change in the way companies interact and collaborate with stakeholders. There is a need for new drivers to measure business performance and competitiveness.
Return On INvolvement (ROIn) measures the size of brand’s community compared to turnover. The higher the number of users per income, the higher the attraction of the brand and the viral potential.
Look at our june 11 release showing a 98% increase on community size
Tags: digital marketing, web2.0, ROIn, Return On Involvement, abercrombie, desigual, social network, all saints, adidas, anthropologie, zara, timberland, swarovski, primark, prada, louis vuitton, gucci, gap, best practice retailing, burberry, bershka,