Valentine's Day 2022

NRF has predicted that Valentine’s Day spending should reach $23.9 billion in 2022, almost 10% up up from $21.8 billion last year and the second-highest year on record
Customers are expected to spend $175 per person on average on Valentine’s Day gifts, 6% up from 2021

According to NRF the most popular gift items are Candy (56%, greeting cards (40%), flowers (37%)About a third (31%) plan to offer an evening out in 2022, up from 24% last year and slightly below pre-pandemic levels, for a total of $4.3 billion

In terms of channels, online will be the most popular for Valentine’s Day this year, visited by 41%, followed by department stores at 32%, discount stores at 28%, local small businesses at 18% and florists at 17%

Romantic, feminine, evocative, with a touch of humour: discover the 2022 online Valentine's day campaign for international retailers among which:

Agent Provocateur, Asda, Asos, Bath and Body Works, Bloomingdale's, Boohoo, Boots, Bulgari, Burberry, Calvin Klein, Cartier, Chanel, Chopard, Clinique, Coccinelle, Costco, Debenham's, DNKY, Dolce & gabbana, Estee Lauder, Fashion Nova, Forever 21, Frey Wille, Furla, Georg Jensen, Givenchy, Godiva, Gucci, Guerlain, Guess, Harrods, Intimissimi, John Lewis, Karl Lagerfeld, Kohl's, La perla, La senza, Lancome, Lindt, Liu Jo, Lord and Taylor, MAC, Macy's, Mango, Marc Jacobs, Marks and Spencer, Michael Kors, Missguided, Montblanc, Neiman Marcus, Nordstrom Rack, Pandora, Pinko, Prada, Ralph Lauren, Red Valentino, Revlon, Sainsbury's, Saks, Salvatore Ferragamo, Selfridges, Stella MaCcartney, Swarovski, Swatch, Target, Tezenis, Thomas Sabo, Tiffany, Triumph, Twin Set, Utla, Urban Outfitters, Van Cleef and Arpels, Versace, Victoria'Ss Secret, Walmart, Waterstones, Wolford

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