VMLab
VMLab - In Store Analytics - beyond traffic counting
VMLab is a unique combination of cutting edge technology and expert retail analysis based on in-store analytics to optimize store marketing investments and achieve bottom line growth
VMLab is the most certain way to ensure that all investments in the retail experience achieve their maximum return and generate real increases in sales performance
VMLab and in-store analytics will improve your retail performance by increasing store conversion rates, customer engagement, average basket size
VMLab is delivered through RetailNext technology – distributed by Ispira - to capture customer behavior patterns, combine the mapping data with POS sales data and measure store marketing effectiveness
The software measures and converts traffic, dwell time & engagement statistics into detailed business intelligence reports allowing the comparison of different stores in real time for fast coordinated actions.
The RetailNext platform provides the same level of insight and KPI's as online analytics: cost per impression, cost per click, cost per acquisition, path analysis, fixture conversion rates. The analysis of your store specific KPI's is the starting point to identifying improvement opportunities and developing an investment action plan.
VMLab con be implemented on the whole store network to
> benchmark internal performances
> implement Ispira visual merchandising recommendations
> optimize store staff
> measure the impact of KPIs on sales and margin
> assess the effect of traffic conversions on ATVs, items per transaction, average item price, average item margin
RetailNext platform is already present in more than 50 retail chains internationally, click here to read selected case studies
Ispira is European reseller of RetailNext Software and Analytics and certified partner for technical support
Call us for a free demonstration. Get a quote for your first VMLab store, and see sales benefits in 2 weeks!
