Black Friday online 2021

Black Friday has become the biggest promotional event of the year. Spending is expected to achieve £9.2b in the UK with a growth of 15% compared to last year

In its origin was meant to last one day, whereas more recently Black Friday deals start at the beginning of November

Big uncertainty however this year is whether the logistic and the fulfillment can bear the sheer volume of orders during the period. Increasing costs and delay in deliveries from Far East can generate huge delays and complaints from customers

For this reason, many people will in fact shop during Black Friday for Christmas to allow for longer fulfillment cycle time.

However it’s not all roses, this year independent retailers in the UK will boycott Black Friday as a protest against the big marketplaces as Amazon: 85% of independents announced they will keep their website shut

Please find in this story a collection of more than 100 print grabs of current Black Friday taken in international leading brand and retailers

• Share