............................................................................Black Friday online 2024

Black Friday has become a day of special shopping deals and discounts, and is said to mark the beginning of the holiday shopping season. The sales figures from Black Friday are often considered a sign of the overall economic health of the country and a way for economists to measure the confidence of the average consumer when it comes to their discretionary spending

Black Friday 2024 in the UK is expected to grow 9% compared to 2023 with an average of £278 per ticket for a total spending of about £7b 
Top spending categories are technology, fashion, health & beauty and Christmas stocking fillers and treats
Since 2022, just over two-thirds of all Black Friday spending takes place online for home delivery, with a further 12% ordered online for click-and-collect; this leaves just 20% of all sale spending that takes place physically in stores


Key trends:
Growth of Mobile Shopping
More consumers are shifting towards making purchases on their phones. Although Millennials still hesitate to make significant purchases via mobile, they are increasingly adopting mobile shopping practices akin to their Gen Z counterparts. 

Sustainability, Ethics
Consumers are becoming more conscious of their carbon footprint and are gravitating towards brands that offer eco-friendly packaging and carbon-neutral delivery services. The festive season presents an excellent opportunity for many to embrace these sustainable practices

Buy Now, Pay Later
BNPL services continue to grow and shoppers are likely to take advantage of these flexible payment options during the festive season 

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