Mother's Day 2012 - UK - 18 March

short events as Mother's Day confirm growing retail multichannel integration. When the duration of the campaign is less than a couple of weeks communication gets prominent on website than in physical stores.

more than 25 brands featuresd, 7 of which compared between retail store and website, including:

boots, clinton, debenhams, folli follie, fortnum & mason, h.samuel, house of fraser, john lewis, laura ashley, l'occitane, M&S, next, pandora, paper chase, scribbler, swarovski, the body shop, thorntons, tiffany, yves rocher

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