Online Valentine's Day 2025

Valentine’s Day is one of the most important retail events which has developed to become a special day all over the world

NRF’s survey in conjunction with Prosper Insights & Analytics projects consumers spending to a record $27.5 billion on Valentine’s Day this year, 6.6% more than last year and 6.2% more than 2023. The average spend is $188 on the holiday, up from $185 last year

“Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” Katherine Cullen said. “Consumers are looking for special ways to treat their loved ones and can expect retailers to provide the best gift options and deals.”

Over half (56%) of consumers plan to celebrate Valentine’s Day this year, up from 53% in 2024. Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in Valentine’s Day, up from 51% in 2024

Americans plan to spend a total of $6.5 billion on jewelry, $5.4 billion on an evening out, $2.9 billion on flowers, $2.5 billion on candy and $1.4 billion on greeting cards

In line with 2024, the top shopping destination remains online (38%), followed by department stores (34%), discount stores (29%) and florists and specialty stores (tied at 18%)

Agent Provocateur, Agmes, Apple, Argos, Aubade, Bath and Body Works, Bloomingdale’s, Boohoo, Boots, Buccellati, Bulgari, Burberry, Calvin Klein, Cartier, Chanel, Chopard, Clinique, Coach, Coco de Mer, Damiani, David Yurmann, Debenham’s, Desigual, Diesel, Dior, Dodo, Eberjey, Eres, Estee Lauder, Fashion Nova, Fleur de Mal, Foundrae, Frey Wille, Furla,  Georg jensen, Givenchy, Gossard, Gucci, Guerlain, Guess, Harrods, Harry Winston, Hotel Chocolat, Intimissimi, Jenna Blake, Jennifer Fisher, John Lewis, Karen Millen, Kate Spade, Kohl's, L.K. Bennett, La Senza, Lancome, Lindt, L’occitane en Provence, Lounge, Lush, MAC, Mango, Marks and Spencer Beauty, Mejuri, Misguided, Monica Vinader, Montblanc, Natori, Nordstrom Rack, Omega, Pandora, Pinko, Pretty Little Thing, Revlon, Rinascente, Rituals, River Island, Sak’s, Selfridges, Skims, Stella McCartney, Sunglass hut, Swarovski, Swatch, Target, Tezenis, Thomas Sabo, Tiffany, Triumph, Twin Set, Ulta, Van Cleef and Arpels, Versace, Victoria's Secret, Wolford, Woolrich

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