Return On INvolvement 2016 - ROIn - Ispira Ltd
Return On Involvement - February 2016
Return On INvolvement (ROIn) compares the size of brand community with turnover. The higher the number of users per euro of turnover, the higher the brand attraction and the viral potential. Our Oct ‘16 update for our 17-brand panel shows 48% growth in total community size compared to October 2014 and 13% increase on revenue. On average there is now 1 member of community every €260 of turnover
Website involvement compares website popularity and turnover Brands above the trend line as Levi’s and Abercrombie have a higher website traffic than the sample average. On the other side brands below the trend line get fewer visits than the sample average. The average ranking of our 18-brand panel is 8,600 compared to 10,730 in Oct ‘14
17 brands involved: Abercrombie, Adidas, All Saints, Anthropologie, Bershka, Burberry, Desigual, Dolce & Gabbana, Gap, Gucci, H&M, Levi's, Louis Vuitton, Prada, Primark, Timberland, Zara
Download the February 2016 reportCompare 2013 update against:. october 2014. march 2013. february 2012. june 2011
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