Stories
Sale Window Winter 2008/2009 - Clothing
electricals, mobile, office
Clothing retailers follow 3 main communication principles: - to softly promote the sale season as in Burberry, Camper, Caractere, Max Mara, Max&co - to integrate the message with the atmosphere of the brand as in Benetton, Lee, Levi’s, Mango, Massimo Dutti, Nike, Phard, Puma, Replay, Timberland - to strongly push the discount message as in Bershka, Calvin Klein Jeans, Celio, Datch, Diesel bambino, Ferrari Store, Geox, Kappa, Miss Sixty. Oltre, Promod, Quiksilver, Sisley
Tags:
visual merchandising,
benetton,
bershka,
visual communication,
burberry,
calvin klein jeans,
camper,
datch,
ferrari store,
mango,
massimo dutti,
phard,
promod,
puma,
replay,
sisley,
timberland,
caractere,
celio,
kappa,
max mara,
quiksilver,
geox,
nike,
max&co,
windows,
Lee,
Levi?s,
Diesel bambino,
Miss Sixty. Oltre,
sale,
A/W'08,
Your blog is very useful for retailers. I think they should follow your Communication Principles. Thanks for sharing!!!