Stories Brands News Join

Sale Window Winter 2008/2009 - Non Clothing

books & music

Non Clothing retailers follow 3 main communication principles:

 - to promote general convenience opportunities as in Bata, Fnac, Lush, OVS, S&V, Segue

- integrate the message with the atmosphere of the brand as in Kiko, Rinascente, Swarovski

- to strongly push the discount message as in Guess, Kelemata, Muji, Upim, Zara Home

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