Stories Brands News Join

Sale Window Winter 2008/2009 - Clothing

electricals, mobile, office

Clothing retailers follow 3 main communication principles:

 - to softly promote the sale season as in Burberry, Camper, Caractere, Max Mara, Max&co

- to integrate the message with the atmosphere of the brand as in Benetton, Lee, Levi’s, Mango, Massimo Dutti, Nike, Phard, Puma, Replay, Timberland

- to strongly push the discount message as in Bershka, Calvin Klein Jeans, Celio, Datch, Diesel bambino, Ferrari Store, Geox, Kappa, Miss Sixty. Oltre, Promod, Quiksilver, Sisley





cotton outlast blanket (17/08/2011 - 09:57)

Your blog is very useful for retailers. I think they should follow your Communication Principles. Thanks for sharing!!!

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