Return On INvolvement - Mar '13
Return On INvolvement (ROIn) compares the size of brand community with turnover. The higher the number of users per income, the higher the brand attraction and the viral potential. Our Mar ‘13 update for our 17-brand panel shows 62% in total community size compared to February ‘12 versus a 14% increase on revenue. On average there is now 1 member of community every €455 of turnover
Website involvement compares website popularity and turnover.
Brands above the trend line as Anthropologie and Bershka have a higher website traffic than the sample average. On the other side brands below the trend line as Primark and Louis Vuitton get fewer visits than the sample average. The average ranking of our 18-brand panel is 14,151 compared to 19,600 in Feb ‘12
17 brands featured: burberry, gap, gucci, louis vuitton, prada, primark, timberland, zara, anthropologie, adidas, all saints, desigual, abercrombie, bershka, dolce e gabbana, hm, h and m, levis
Compare 2013 update against:
. feb 2012
|(27/03/2013 - 08:45)|
hi Henriette, thank you for your comment, we would love to read your book which looks spot on, is it available in english? In the meanwhile we visited your websites:
|henriette weber (27/03/2013 - 08:36)|
HI -awesome! - I have worked with return on involvement for 3 years now (and it's even the title of my book) - what's your take on it?