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Targeting silver customer

Tesco is planning to cater to the growing market of aging population, with plans to open a a senior-focused store in Newcastle, England. The 60,000-sq.-ft. store would be located next to Newcastle University's Institute for Aging and Health and would include magnifying glasses, softer lighting, wider aisles and more senior-friendly shelving.

Newcastle University - Institute for Ageing and Health

Daily Mail


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