The Power of Retail Analytics
The new KPIs that are now available with Retail Analytics:
Zone Traffic – traffic in each zone of the store
Zone Dwells - number of customers interacting with product
Dwell Times - average time spent engaging with specific displays
Purchase by zone – number of units sold in each area
KPIs enable emowered Root Cause Analysis in 4 areas:
1. Layout, Densities, Space planning, customer journey
2. Product assortment structure, segmentation, product stories
3. Visual display, presentation tools, selling techniques
4. Visual communication, Branding, Interior design, Promotions
For more information download our White Paper, visit our website or write to info@ispira.com.
Come and meet us at the Milan Retail Forum on Nov 25th and 26th
Tags: retail analytics, intelligence, KPI,