Stories
Mother's Day windows and Visual Communication
clothing, apparel, fashionMom's Day is a short event in retailers’ commercial calendar, lasting in store little more than one week, nevertheless reasonable level of visibility is given through windows and visual communication. Most relevant categories are perfumery, health & beauty, premium chocolate, jewelry, underwear and occasionally clothing retailers.
3 main levels of store communication are used:
Films –The Body Shop, Morellato, L’Occitane, Swarovski,
Graphics - Douglas, Extyn, L’Erbolario, La Gardenia, Lush, Plaisir, Yves Rocher,
POP material - Bijou Brigitte, Bottega Verde, Kelemata, Limoni, Lindt, Mariannoud, Sephora, Yamamay
Finally, brands as Tiffany don’t communicate mother’s day in store but grant prime visibility on the website
Tags:
visual merchandising,
visual communication,
extyn,
store branding,
morellato,
swarovski,
lush,
sephora,
bijou brigitte,
douglas,
yves rocher,
kelemata,
windows,
La Gardenia,
yamamay,
limoni,
summer 2009,
occitane,
erbolario,
plaisir,
marionnaud,
lindt,
the body shop,
bottega verde,
festa della mamma,
mother s day,
mom s day,
would you like creative and commercial support for your window and in store events? Ispira can provide best practice programs: http://www.ispira.com/retail-makeover-windows-store-concept