Brand falling relevance in purchase decisions
Consumers are not very concerned with name brands when it comes to meal planning. The main factors that affecte trends in food shopping include taste, quality and price, a recently published report says. Except for in China, where health benefit ranked as most important. On average, 74 percent of all consumers surveyed says taste is most important, 73 percent mentions quality and 70 percent says they shop based on price. Fifty-five percent of Americans says they choose food for health benefits compared to a little less than half of those surveyed in the U.K. and Argentina and 34 percent in Germany. Of all customers, those who say they do choose foods based only on brand names, are 35 percent in the United States, 24 percent in the U.K., 16 percent in Germany, 45 percent in Argentina and China.
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