The growth of retailers on social networks

Brands and retailers are increasing their presence on social networks, adapting their business model to new community expectations. Rosetta marketing agency research shows that more than 50% of total audited brands now have a page on Facebook or similar, with many additions coming in the last few months.

The steep increase on social sites usage is quickly expanding user groups making them a new platform for interaction with fans and stakeholders. Critical step will then be the activation of a new form of listening, dialogue and operating model to fully exploit the potential of these new disruptive forms of relation.

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