Return On Involvement - October 2014

Return On INvolvement (ROIn) compares the size of brand community with turnover. The higher the number of users per income, the higher the brand attraction and the viral potential. Our Oct ‘14 update for our 17-brand panel shows 152% growth in total community size compared to March ‘12 and 6% increase on revenue. On average there is now 1 member of community every €316 of turnover

Website involvement compares website popularity and turnover 

Brands above the trend line as Anthropologie and Abercrombie have a higher website traffic than the sample average. On the other side brands below the trend line as Primark and Louis Vuitton get fewer visits than the sample average. The average ranking of our 18-brand panel is 10,730 compared to 14,151 in Mar ‘13

17 brands involved: Abercrombie, Adidas, All Saints, Anthropologie, Bershka, Burberry, Desigual, Dolce & Gabbana, Gap, Gucci, H&M, Levi's, Louis Vuitton, Prada, Primark, Timberland, Zara

Download the October 2014 report

Compare 2013 update against:

. march 2013

. february 2012

. june 2011

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